
You already know your stuff. This diagnostic shows what’s getting in the way of your credibility, visibility, and sales conversions—then gives you a simple 30-day plan that fits your natural style.











This assessment gives you clarity on how to show up consistently, prove expertise quickly, and avoid wasting energy on scattershot efforts. This way you can:
Avoid the nightmare is becoming “just another voice” that blends in an overcrowded digital world
Avoid being seen as less credible than louder competitors with weaker track records.
Avoid looking “salesy” or pushy online
Avoid wasting time or money on the wrong strategies, getting stuck in the weeds of funnels, SEO, or social media hacks
Meanwhile, less-qualified “gurus” with half your credibility are exploding online.... That’s frustrating.
This is a research-backed assessment leveraging studies from Google, Stanford, Edelman Trust Barometer, and LinkedIn that helps you stop getting ignored, start getting noticed, and convert interest into paying clients.
Authority Gap: Is the distance between how much trust & perceived expertise your ideal buyers need to feel safe saying “yes”… and the signals you’re currently putting into the market. When this gap is wide, you get ghosted, price-shopped, or stuck in “learn more” limbo.
Authority DNA: Is the distinctive mix that makes your expertise recognizably yours: your sharp point of view, proof (results, credentials, case studies), topic focus, and distinctive brand assets (voice, visual codes, format signatures) that buyers can spot in 1–2 seconds.
The stronger and more consistent this DNA, the faster people remember you and attribute expertise to you. Research on “distinctive brand assets” shows these cues build recognition and recall, making you easier to notice and buy.
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